Video is a crucial tool that may be utilized to define a brand’s identity in today’s share-centric and hectic internet culture. The preference of customers for video material over text information is one of the key causes of this. This is not to imply that text is ineffective in creating brands; rather, video is altering how online users interact with and react to brands.
Users are significantly more inclined to interact with and share video as a whole. In this article, we’ll discuss some of the factors that make video more popular than text for sharing, present the statistics that support this claim, and examine the characteristics of video that make it such a potent tool for creating brand identities.
Shared videos’ Effect on Brand Awareness
Demand for video content is quickly expanding and coming from all directions. As social media platforms like Instagram and Facebook make the switch to video in an effort to compete with TikTok, content creators are compelled to produce more video content in order to maintain their online visibility. According to Social Shepherd, 82% of all internet traffic worldwide in 2022 will be made up of videos. Fortunately, video material appeals to users as well as the algorithm because it is more engaging than just text or image uploads.
More video content than ever before is available online, and users are engaging with it more frequently. In actuality, the majority of millennials interact with information for over 20 hours each week, and they anticipate that this trend will continue. That’s fantastic news for you because millennials and members of generation Z love to learn about brands on social media and share their positive experiences there.
According to Wyzowl, 83% of consumers would share a brand video with their social network. According to Small Biz Trends, 92% of mobile-first consumers share material with others, increasing the likelihood that your video will be shared. As a result, social video is now one of your best tools for achieving organic growth.
Comparing shared videos to text-based content for branding
The statistics are clear: video marketing has enormous potential for a brand. But why are videos so well-liked and shared so frequently? The concept of showing vs telling is one factor. Video demonstrates, whereas text explains, and allows viewers to interact with a product on many different levels, whereas teaching them is more one-dimensional.
Video is therefore a more efficient tool for teaching and communicating. Because of this, 73% of people prefer watching videos rather than reading about brands. Only 11% of people say they would rather read an article than watch a video. More people than only customers prefer watching videos. According to Forrester Research, since video is more easily processed by our brains than text, it’s actually a more powerful approach to make an impression on customers.
Why Viewers Enjoy Sharing Videos
Your brand gains another crucial component from video: relatability. We’re seeing a larger demand for straightforward video formats with subject matter experts discussing subjects relevant to their business as a result of the emergence of short-form video content on TikTok, Instagram Reels, and even YouTube Shorts. Customers may observe the individuals that run your company using TikTok, Reels, and YouTube videos.
While we may assume we are all logical beings, emotions play a significant influence in our behavior and decision-making, and using video to demonstrate your brand identity gives consumers the ability to emotionally connect with it. Videos appeal to a variety of senses while still being simple and quick to comprehend, which can’t always be said for mountains of text. Consumers are more likely to share material that they are more involved with, which increases brand awareness and engagement.
If you want to have great video content for the success of your business, you need a professional and experienced videographer. Connect with Rochester Video Pros now at 585-488-4864.
