One of the most effective tools available is video because it combines the best aspects of all marketing strategies. It’s entertaining, relatable, and excellent for narrative. Only 36% of companies, however, share videos on social media at least once every month. And when firms who publish films on a weekly or daily basis are taken into account, that percentage falls.
Surprisingly, businesses sometimes cite lack of necessity as one of the main justifications for not using video in their marketing. Video content is crucial to your social media marketing strategy rather than just an added bonus.