One of the most effective tools available is video because it combines the best aspects of all marketing strategies. It’s entertaining, relatable, and excellent for narrative. Only 36% of companies, however, share videos on social media at least once every month. And when firms who publish films on a weekly or daily basis are taken into account, that percentage falls.
Surprisingly, businesses sometimes cite lack of necessity as one of the main justifications for not using video in their marketing. Video content is crucial to your social media marketing strategy rather than just an added bonus.
Explainer videos
Explainer videos are a straightforward but really powerful sort of material to have in your video library. They give a step-by-step explanation of how to utilize your product and a walkthrough of it. Additionally, it might contain solutions to frequent client queries or advice on how to get the most of it.
Despite having a straightforward goal, explainer videos are highly efficient at both selling a product to potential customers and showing how to use it correctly.
Tutorial videos
How-to videos aim to raise brand awareness while explainer videos promote your items directly. How-to videos provide solutions to the problems your customers frequently encounter rather than guiding the viewer through your product. As a result, people who watch your how-to films start to trust your company as a source of information.
Therefore, it is more probable that in the future, your audience will use your services.
Video Events
Events are very important. They take many hours to prepare for and set up, and the job never ends. Capturing the event on film is crucial for marketing your brand and positioning your event for success in the future, whether you’re organizing a significant conference or your company’s annual year-end gala.
A fantastic video demonstrates exactly what people who were not present missed, making them feel driven to attend the following time. Your event film serves as a highlight reel of the event, including notable speakers and lively halls. Participants can reflect on the event, and you gain a great marketing tool for the following one.
Many clients rely on us as a skilled event producer and video producer to compile eye-catching material for their highlight reels.
videos for brands
The importance of honest, human, and accessible storytelling endures despite changes in the methods used to reach clients. Brand storytelling has always been a powerful force in marketing because of this.
Brand story videos highlight the distinctive elements of your corporate video. Perhaps it’s your years of professional experience or your dedication to giving back to the community. Your customers will identify with these principles, which will promote brand loyalty and client growth. The greatest method to show customers your mission, history, and values is with a brand film.
Ready to get started with video?
There’s no doubt that video is an intimidating medium, but working with a video production company like Rochester Video Pros makes it easy. A professional video producer can help you devise a video content strategy, capture high quality video and ensure you’re allocating your resources to marketing that’s proven to work. Contact us today to get started.
